§01
The funnel before the form
Most agency sites jump from hero to contact. A working funnel adds proof, scope, and trust between intent and action — so the form receives qualified leads, not curious visitors.
§02
A four-step structure that ships
Hero — outcome + audience. Services — clear scopes with starting points. Proof — outcomes, testimonials, or recognizable logos. CTA — one decisive action with a low-friction alternative.
Each step should answer the next question the visitor is silently asking. If a section does not advance the buying decision, remove it.
§03
CTA placement that actually converts
Place the primary CTA at the end of value, not the start of the page. Repeat it at natural commitment points: after services, after proof, and at the foot of the page.